4 ways you're making your job harder than it needs to be

Julia Tell Oct 16, 2018, 4:54 PM - Business insider

If going into work feels like slogging through mud, you may be making your job (and your life) harder than it needs to be.

When you're struggling with your career, everything in life can feel out of whack, and your feelings can snowball until you really hate work. Such a situation can lead to burnout , weak job performance, and eventually, getting fired or needing to quit .

But almost any situation on the job can be improved if you just get out of your own way.

Here are four ways you're making your job harder than it needs to be, and how to fix them:


You're putting off tackling difficult tasks


As best-selling author and time management expert Brian Tracy wrote, " Start with the biggest, hardest, and most important task first."

The concept, also known as "eating a frog," is said to have come from Mark Twain. If you eat a frog first thing in the morning, you can generally be sure that it's the worst thing you'll have to do all day. Once you have accomplished this, the other tasks won't seem as difficult, and it should be smooth sailing for the rest of the day.

Look at your to-do list every day and figure out the most difficult things on the list. Get them done and out of the way right off the bat. Don't procrastinate - that will just prolong your suffering, reduce your productivity, and get in your way until you have finished it.


You isolate yourself instead of reaching out for help


You can't do it all yourself, and you will get more done if you trust your colleagues and direct reports to take on some of the work.

Inga Beale, chief executive at Lloyd's of London, told the New York Times in 2017 that her secret to success is to " surround yourself with the best people you can find and empower them."

You may feel that you can do everything better than anyone else, but let go of some of your perfectionism to allow someone else's way to be good enough. And if they fail - that's the best way to learn, right? Find a way to work with the people around you, rather than feeling threatened by them.

According to a study from Stanford University, just the feeling of working together with others can increase motivation when working alone and help turn "work into play."

Working together not only increases the enjoyment of work, but it can also improve workplace relationships, which in turn can improve trust, foster greater creativity, and even improve your health.


You struggle with indecision


If you have decisions to make at work, and you spend time agonizing over finding the very best choice in a situation, you can drive yourself crazy. You could also be setting yourself up for more misery later.

As Tim Herrera, the founding editor of Smarter Living, wrote in the New York Times, trying to find the absolute best choice may lead to " indecision, regret and even lower levels of happiness ." People who insist on finding the absolute best solution to a problem tend to be less satisfied with their choices than people who make quicker decisions.

Try to make a good decision, one where you will be fine with the outcome. Then move on to other tasks. You'll waste less time and feel better, too.


You make your life all about work


When you spend time away from your work, you come back to it refreshed and with new perspectives.

Keep a barrier between your "off" self and your work self, and get some balance in your life. A study by researchers from the University of Pittsburgh found that pleasurable leisure activities improve not just mental health, but physical health as well.

Happy people are more productive workers, as a study at Warwick University found. With no down time to refresh, you just bring a burned-out shell to work every day, and that burned-out you is making your job harder. Bring a better you to your job, and you'll get more done with ease.



The winds of change and modernization in Tipax

What you read is a summary of my interview to the Winter 1397 volume of Tipax magazine .

Our keys to Survival


In Iran, the number of companies that have been operating continuously for half a century is few and far between. Tipax is alive and this is because we put our heart and soul into our work.

In the 60's and with regard to the problems we faced in the Iran-Iraq war, it was not efficient for our company to continue its activity. But my father, as the founder of Tipax, spent a large part of his capital to survive this company.

Some of my friends and colleagues believe that this interest in the post industry has also penetrated in my gene.

I think it is true. I love this industry. I've always been with my father experimenting all parts of this work with him, from writing a contract to loading trucks. I also spent a lot of time in the UK, studying the postal industry in the world and my goal was always to return back to my country and introduce a modern postal service to Iran.

As one of my friends said once,

"it is my mission to improve postal and courier service round-the-clock.”


Tipax international is coming back


Tipax was the only option for international post and parcel in 50’s in Iran, however, we suspended our international department due to some issues.

Nowadays, we are going to open our Tipax international again and we had negotiations with the countries of the region.


Need to improve the standards in the postal industry


Unfortunately, our people do not get standard postal services. Although UPU (Universal Postal Union), has defined standards for the provision of postal services, and anyone who works in this area is required to comply with this standard, it not the case in Iran.

In Tipax, we're trying to offer different services from the past. We are now the only company to offer all processes in an automated method. The issue of paper sheets in Tipax has been completely stopped. Before this strategic change, our paper consumption was as much as a bank.


In our view, the services we provide are not enough and we need to have a variety of services to meet the demands of our customers.

In this regard, Tipax customer service has launched a system to record and track customer complaints. We have recently launched the Customer Care unit in our marketing department as well.

For the environment and to reduce our carbon Footprint, we are ready for electrification of our vehicles and it needs some infrastructure and governmental support.


A package can be shipped by bus, for example, at cheaper prices than Tipax. However, maintaining the security of the parcel is very important and, of course, a bus has no facilities and expert staff for parcel delivery. In this wrong way of shipment, the package may be damaged and no insurance will cover this damage.

In Tipax, as one of the right ways of shipping parcels, people can call one of our branches or ask our staff through My Tipax application (in the near future) to deliver their parcel. Our shipping calculator estimates the time and cost of delivery based on the destination and service. This parcel is shipped in a standard method and delivered on time.


Tipax in 1397


First 6 months of the year was very challenging for us. We launched our modern Hub.

One of our challenges was our technical challenge in the hardware and software sector.

But more important than the above, any change is accompanied by resistance. Some of the colleagues inside the company resisted these changes. Some of them suggested that we should again use those traditional processes. Some believe that Tipax is dying.

“But we accepted The Winds of Change. We believed if we fail to establish a new system today, we will never succeed.”


Now, through 300 branches in 220 cities to 250 cities in the country, we have about 50,000 shipments per day.


The position of TIPAX in the postal industry in the country


According to experts and even our competitors, Tipax is the market leader Courier service in Iran. However, we can take more market share by providing new services.


Our major challenges for the next year


From our big challenges and, of course, my personal challenges in the coming year is we have a lot of developmental plans and we are keen to implement them as soon as possible, and we have very limited time.

the average age of our colleagues in the headquarters has reached the age of under 35 and the employment of young and educated staff is one of our challenges this year.

Finally, I think that our ultimate challenge will be healthy competition with other industry players.




First private postal operator

It is not supposed that the private post operator “overprotects” all postal and courier services in Iran.

          Said Mehrdad Fakher, the chairman of the board of The first private post operator of Iran.


         This is the first official talk of the Tipax magazine focused on "the Private Post Operator".

_Dear Dr. Fakher, the Chairman of the Board of Directors in the first private post operator in the country. It is now about six months that the first private post operator of Iran got its license. Which progress has been made in the establishment and launch of this operator?

         - The main part of this question should be answered by the CEO of the Operator, Mr. Rezaei, because he and his executive team are the leaders, and they are aware of the details of the progress in work more than me.

          Yet, I could mention that during this six months the operator has been completed its structure and tried to study and evaluate the exact situation of the postal and courier industry of the country.

We are doing so to provide the optimal business model in accordance with the postal conditions in Iran and international environment with respect to the goals of Fakher Holding.

          Post is a dynamic industry in the world. Our government’s decision to reduce its size is a key strategy for the dynamic and progress in this industry. The government and the Ministry of Communications and Information Technology have made great efforts to achieve this goal.

          It is now the duty of the private sector to demonstrate the outcome of this process in the society through its experiences and agility.

          However, this will only happen with continued government and parliament supports.


 Businesses that they want but cannot connect to the post!


         - What is the operator's position on the roadmap of Fakher Holding? What are the goals of Fakher Holding for the Operator?

          -What is considered for the operator in the main Holdings strategy is the development of business communications from the perspective of logistics and courier services. This is only possible by creating more opportunities for the profitability of these businesses. Opportunities such as potential postal customers, the discovery of dark markets, or the new services are resulting from the synergy of these businesses.

          For example, value-added services (VAS) for postal businesses in many developed countries, help to increase business revenues and the aggregation of services.

          The transfer is no longer the only duty of the post. Therefore, the operator should not only focus on the development of postal service quantity, but also should pay attention to basic postal services.

Certain things may seem obvious to businessmen or businesses that deal with the post and courier industry.

          For example, it is clear that for improving the quality of mail services, several factors could be important for the receiver or sender at the time of sending, length of route or receipt. There are many factors such as speed and time of shipment, trustee, safety and protection of the package from damage, cost of delivery, ease of delivery and etc.

          But what is not very clear is that many of these variables are directly or indirectly affected by the infrastructure. And if we do not improve the infrastructure, both consumers and businesses could not reach the goals that I said.

          These infrastructures include communication and information technology infrastructure, transport infrastructure, infrastructures for financial exchange, legal issues, insurance and etc.

          It could be interesting for many audiences that in several countries the Ministry of Communications and Information Technology is integrated with the Ministry of Roads and has one minister.

        Of course, it is clear that the operator cannot enter and operate in many of these cases. This means that the operator becomes the designer and implementer of a standard and up-to-date system, based on the local and national characteristics of our country.

          The postal industry of our country and especially its private sector work locally and are almost unfamiliar with the international work space due to various reasons such as the traditional background of our postal activity, sanctions and many other problems.

          As a result of low quality indicators and standards, we won’t be able to connect to the international market. We need to communicate with international companies to improve quantitative and qualitative indicators of the postal service. In this regard, it is imperative to have new and up-to-date systems and methods.

          Here I would like to provide an example of one of the most important business topics which is e-commerce. E-commerce is one of the businesses that has entered and developed in Iran without considering the standard logistic infrastructures.

          Online stores have developed the platform and user interface (UI) and financial transactions, but did not do nothing about goods exchange, supply chain and logistics and they failed to adapt themselves to the infrastructure. This causes dissatisfaction and, as a result, brand loses its attractions for the customer.

          Jack Ma, the founder of Alibaba in China, points out this with a theory called “the Iron Triangle”. The triangle is a combination of e-commerce, logistics and finance.

          It is very important that startups and new businesses, whether they are in the start-up phase or in the process of development, can get help from specialized consultancies and tailor their services to the standards of logistics systems. This can be a key opportunity for the operator to be one of these references.

          The spectrum of these businesses is wide in terms of the financial outcomes and other terms such as cultural, geographic, age and diversity of business itself. For example, for a person working with a van on Mellat Street, who loads goods for three cities, it's a nightmare to hear the name of an operator. The use of terms such as standardization and the organization of the courier structure means bureaucracy and the fear of costs for that person and he thinks he has no profit from it. However, if we can fit ourselves with his mindset, he will come to us and accept our plan. We must first know his needs. This person does not have any insurance for a rainy day and there is no guarantee for those goods which carry from Tehran to specific cities in the country. There is no improvement for his income and If he wants to talk to his child about his job, he does not have a clear title or vision. These are all the pain points of our audience. This person is a small courier system which is an unstable one.

This instability can harm his own family, customers and society. The operator is responsible to organize this situation. And this position should be properly explained by the public relations and brand management specialists of the operator.


For a person working with a van on Mellat Street, who loads goods for three cities, it's a nightmare to hear the name of an operator.


-What do you expect as the chairman of the Board of Operator from its managers and staff?

         - First of all, I want from management, and then from the public relations department of the operator, holding, Tipax and its other sister companies to clarify any ambiguity regarding the role and position of the operator. Many of the staff in the Holding congratulated me, put the posters in their branches, and were pleased that the Holding family has received the license of the first private postal operator. However, perhaps if one of their customers asks them about the operator, they cannot provide an explanation about the position and roles of the operator. Or worse than this, they give an explanation that is false and damages the operator's brand.

          For example, one of the old employees of the branches told me: "It would be good if the operator lunches. nobody can threaten our business and smuggle”. Yet, this volume of investment and activities is not supposed to make us a so called “Big brother” in the postal industry.

          As one of the major policymakers, I say that this is a wrong illustration about the operator. This the is not mission and vision of the operator that we want to stablish in the post industry. The operator should help small businesses, local couriers and even the government to expand their market and connect properly to the supply chain. If we were unable to build this platform, we could not properly capture the main task of the operator.


We should not destroy the brand of the “Operator”!


- What is the relationship between of the  brand of Tipax and the Operator?

          - Tipax has more than half a century experiences in the field of courier service, and perhaps this has also contributed to building the trust with the government and obtaining technical license. However, Tipax, TPX, or any other company that wants to participate in the post and courier services are the target audience for these development strategies of operator.

          The certain position of operator is the organizer of the whole system of postal and courier service. In order to establish a transparent and fair order, it must behave in a way that all activists can achieve a win-win business. This this is only possible when we treat Tipax, TPX and other sister companies in the holding_ that interact with the postal system_ in a fair and honest way.

          For example, one of the most important ethical principles in the operator is keeping the information of businesses secret. For that reason, the entire operator structure is designed and managed independently.

          Even the majority of operator’s staff do not have any record as Tipax employees. The first principle of working in a healthy environment is to keep business data safe.


a continuous and win-win relationship requires fairness


- Can you explain about the name and the brand of the operator and its situation?

          - We had good negotiations with reputable and experienced agencies for brand and naming and we also signed a contract. Good signs and logos are also designed. I hope their information programs are well implemented so that they can communicate with their main audience.

 -Can I ask your opinion or, more precisely, your feelings about the post industry in Iran?

           - According to my information, Iran has the first postal system in the world.

“...neither snow nor rain nor heat nor dark of night will keep these swift messengers from the accomplishment of their appointed rounds."

          I'm proud to see this statement from Herodotus, which is installed on the door of the post office of James Farley in New York City, USA.

          This sentence could be the slogan of the “Chapars” about 2500 years ago for the postal system that the Iranians invented and developed.

          However, we are not proud of the todays status of post industry in Iran. I do not want to give you an exaggerated overview of the numbers and figures that managers provide from post and logistics.

          We can say that, our rank is about 50th in the world in terms of quantity and number of postal items and a little higher than Turkey and Saudi Arabia in the region.

          Moreover, we can say that the average delivery of items per person in Iran is about 8 packets per year, while the index is 50 in the world and we are far away from the first rank, the United States, with about 1000 items per year per person, or Switzerland which has the next rank with about 800 items per year per person.


The standard we need to reach is the Iranian satisfaction smile that we are still far from it!


I do not want to make a black-out or projection. Obviously, our current post, which has been re-launched and developed since the Qajar dynasty, is still young and endures harsh conditions such as sanctions and international pressures. I was born and raised in a post related family. my problem with the current status of the post is from qualitative rather than quantitative perspectives.

          To assess the status of the post, it's enough to ask the micro-customers or businesses that deal with the courier and Post industry. Then we realize that we are still far from the standards we need to comply with.  The result of that standard is the satisfaction of Iranians. Our people deserve more quality than what our post have today.

          I am always proud of the post history in Iran. We can only pass this test if we will answer the needs of our ordinary customers, large businesses and International exchange in their desired quality.


     God willing, with the support of authorities, your guidance and the efforts of your colleagues, we will achieve this great goal. Thank you for providing us and our audience with your time. Hopefully, we'll have another opportunity to get to know more about the details of your personal strategy in the field of Courier and Post.

          It is a pleasure for me. Thank you and all the activists in the field of post and information.

Good bye and God bless you



Why Tipax was a sponsor in 8th Fajr Fashion and Clothing Festival in Iran?

In addition to my personal interest in the field of fashion and mode, I believe that if we support this area, the postal and logistics industry will also be strengthened.

Why Tipax was a sponsor in 8th Fajr Fashion and Clothing Festival in Iran?

Mehrdad Fakher ,TIPAX CEO, in answering to this question mentioned : "In addition to my personal interest in the field of fashion and mode, I believe that if we support this area, the postal and logistics industry will also be strengthened.

And as a result, the companies and brands we have in the Fakher holding, such as Tipax, Tinext, TPX, Tihub, etc., and other public and private companies in the post industry are benefited from this field of business.

By supporting this field inside Iran, we can think about foreign markets. However, there is no good association between the managers of mode and design industry and other related businesses and most importantly the markets of this industry. Here is the most imperative place for logistics and supply chain companies to be involved in the fashion and mode industry.

Fakher Holding has currently the First Private Post Operator in Iran and one of the most important strategies of this operator is to create a suitable platform for interacting and utilizing the supply chain infrastructures in the country and the region.

In order to establish the operator in the economic puzzle, it is necessary to engage with industries and businesses. The fashion design and clothing industry are one of the most important parts of this puzzle.

Our main policy in this area is to be related to fashion and clothing industry. If this relationship is well established, it can help our economic prosperity and enhance the valuable heritage of our country.

Before the current economic situation, there were also brands that were represented by “Mehanpoush” company in Iran. The company was established in Fakher Holding with the goal of providing a suitable platform for fashion brands. Our main policy in this area is to make a relationship with the fashion and clothing businesses.

I had little information about the noble Iranian art of Baluch needlework before this year’s Fajr Fashion and Clothing Festival. I recently realized that this art is so authentic that the Baluch girls learn to work with needles even before they learn to read and write. It is so sad that this type of traditional art is not known even inside Iran. Therefore, I asked my personal communication group to assign a part of my personal gifts based on this authentic Iranian art. I do this to be an ambassador for my land, in the meetings with the officials and business owners of the national and international community.

I remember that I mentioned the history of ancient Persian Chapars and Couriers in an a conference in Post Expo in Geneva and I received great feedback from this story, while the speech was for the modern-day executives in the postal industry such as Amazon, DHL, and FedEx.


If we want to be effective in the fashion and clothing industry, we need to be modern, which means we have to respond the needs of our modern consumer and the domestic and foreign markets as well. However, if we forget our Iranian identity, we have nothing to say, and this originality and identity are hidden in these traditional and handicraft arts.

The branding of fashion and clothing in Iran is good in domestic production. We have good designers but this industry is still not able to expand the boundaries of its communication."

In my opinion, brand owners should work with logistics activists and implement solutions for such problems.



The Future Banking Magazine

Does Tipax or Fakher holding use the latest technology?

On the pretext of interviewing the Future Banking Magazine.

Does Tipax or Fakher holding use the latest technology?


Many of my colleagues know that I believe in one principle which is the Change. In my opinion, when the change occurs, there are three categories of people:   

  • Those who do not accept the change
  • Those who change with it
  • Those who make the change

The first category is omitted, the second group which accepts the change will remain in the path and can continue. But the third category, which is the cause of change, can lead the businesses.

Considering Tipax, due to its first presence in Iran's Private Post, it is a brand that has been shown to be the creator and the agent of change. But we need to consider that the speed of development is high. In order to keep Tipax or other holding’s companies alive and as the "leader" of Courier Services, they should continue to seek changes.

What programs have you implemented for this change?

 JET system, I think, is one of the best examples of this. The mission of this system is receiving and recording items in a network-based dataset for digital tracking.

Moreover, the establishment of  the first fully automatic hub in the Middle East called "T-hub", brands like Tinext, which is an intelligent assistant startup for businesses and customers, and other new sister companies of Tipax in Fakher holding, are the signs of the implementation of those programs in the changing direction that I mentioned before.

We have to be geared toward digital technology and to stay as the business leader by localizing these technologies for Iran, the region, and in some cases for the entire postal and logistics industry.

What happened in sending and receiving methods in physical and virtual areas after Shedding skin in Postal industry. What is the Fakher holding’s policy in this regard?

I read an article from Forbes magazine sometimes ago, which showed that in a survey from senior executive transportation managers, 65 percent of them believe that this decade will be a renaissance in the supply chain, transport, and logistics.

At the first level, the whole circular process of the data from the touch points to the distribution and tracking of items during the transfer should be electronic.

On the second level, the work begins on the data itself. Data mining, artificial intelligence, and deep learning about items are one of the most important horizons of increased productivity in the logistics industry of the world.

In the Fakher Holding, experts in the fields of information science and data are focusing on the localization of these technologies and methods.

T-Hub is the first split-off system form “Afraz Payaneh Iranian” company. It is one of the sister companies in Fakher holding, which is responsible for setting up and managing postal distribution hubs.

Finally, the third level of this skin shedding or changes is actually the fourth industrial revolution. The presence of the Internet of Things and the development of Internet networks are on the cutting edge of science.

What strategies have become the top priority for businesses like Tipax in their business model?

The focus on the development of business communications from the simultaneous perspective of information and logistics is our main strategy. This is only achievable by creating more opportunities for the profitability of these businesses. Opportunities such as potential postal customers, the discovery of dark markets, the new services provided by these companies, and so on.

Moreover, more interaction with the international business environment is also our core strategy.

Our other strategy, as I said earlier, has been to focus on electronic businesses as well as other activities. Developing a distribution system for postal items, developing an e-commerce management system, and other programs in this regard are examples of these programs in our strategy.

In the postal sector, the sensitivity of the customer is more than other industries. what are strategies of Tipax in this regard?

I am born and raised in a postal family. The motto of Tipax indicates our sensitivity to the customer that my family and I are very determined about it. Our slogan was: "speed, accuracy, and security" and it is now “leave it to us”.

 if you look carefully, all of these words are based on customer needs and demands, and our customer-oriented programs are based on these three principles.

Would you please tell us more about Tipax Company?

Tipax is almost 60 years old and is one of the most valuable brands in Iran. This brand has emerged as a courier system and point-to-point transportation in the logistics industry of Iran. Many international multibillion-dollar companies like DHL, FedEx, Ups, and TNT are active in this field. Yet, it’s interesting to know that Tipax is older than all of these brands!

Brand life is one of the most important brand value indices, yet Tipax does not want to boost its age and put it at its core. But is determined to improve its productivity through new solutions, and to play an effective role in restoring Iran's postal industry.




Main Office: No.12, Fakher Building ,4Th Floor, West Taban st., Nelson Mandela Boulevard, Tehran-Iran
Tel: +98 (21) 8867 8225 – Fax: +98 (21) 8608 2871
Email: info@fakher.ir

Fakher Holding has been established with the aim of creating a business ecosystem in the specialized fields of post, logistics, e-commerce, manufacturing and trades. Our main goal is creation of new businesses in aforementioned fields and provide products and services in the context of those businesses. Beside creation of new job opportunities, Fakher holding task is creation of appropriate infrastructure, based on information Technology which will result to life welfare level upgrade. Our main strategy is to attract creative ideas, investors, advisers and experts. We endeavor to take solid step towards our mission to upgrade Iran’s economy and welfare.


Fakher Holding has been established with the mission of formation and management of Fakher ecosystem and strategic management of her subsidiaries and affiliates. Fakher holding is determined to create new businesses and develop appropriate infrastructure, to form a comprehensive exchange of values among people, government and suppliers of goods and services.

Fakher Holding has been established with the mission of formation and management of Fakher ecosystem
We embrace new thoughts, concepts and ideas. Our value is to thrive, nourish and shape quality businesses and empower Fakher ecosystem.

Fakher holding considers the organizational culture, as a sharable and transferable pattern. Special architecture of human resources, tailored to the goals of the Holding, directs realization of the new organizational concepts.

• Attracting professional human resources
• Engagement
• Continuous staff training and development
• Knowledge management
• Focus on employee wellbeing
• Rewarding
• Employee relations
Fakher Holding’s organizational culture is based on shared values such as creativity, entrepreneurship, coaching and social responsibility which influences the organization’s members’ manner and mindset.
+ 1
Projects under execution
+ 1
Number of attained businesses
+ 1k
Direct employment
+ 1k
Indirect employment
11% Trades and Manufacturing 36% E-Commerce 53% Logistic




Main Office: No.12, Fakher Building ,4Th Floor, West Taban st., Nelson Mandela Boulevard, Tehran-Iran
Tel: +98 (21) 8867 8225 – Fax: +98 (21) 8608 2871
Email: info@fakher.ir
2019 © Fakher Holding. All Rights Reserved.