By the end of 2018, worldwide ecommerce sales are expected to surpass $2.8 trillion. And yet, online sales only represent 11.9% of the global retail market.
This article examines proven approaches for connecting O2O (online-to-offline) commerce, including how Shopify Plus helped:
Magnolia Market bridge the physical-to-digital gap with AR
Allbirds grow into a $100M O2O footwear business in two years.
Last year when Amazon acquired Whole Foods for a staggering $13.7 billion, the topic of O2O commerce exploded.
Why? Because even though consumers are used to buying things like books, fashion, and electronics online … 82.5% of all retail sales will still happen inside physical stores as late as 2021.
This gap has come to be known as the “Trillion Dollar Opportunity” in media outlets like The Wallstreet Journal, Inc., Forbes, and more. What does it take to succeed?
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