On the pretext of interviewing the Future Banking Magazine.
Does Tipax or Fakher holding use the latest technology?
Many of my colleagues know that I believe in one principle which is the Change. In my opinion, when the change occurs, there are three categories of people:
- Those who do not accept the change
- Those who change with it
- Those who make the change
The first category is omitted, the second group which accepts the change will remain in the path and can continue. But the third category, which is the cause of change, can lead the businesses.
Considering Tipax, due to its first presence in Iran's Private Post, it is a brand that has been shown to be the creator and the agent of change. But we need to consider that the speed of development is high. In order to keep Tipax or other holding’s companies alive and as the "leader" of Courier Services, they should continue to seek changes.
What programs have you implemented for this change?
JET system, I think, is one of the best examples of this. The mission of this system is receiving and recording items in a network-based dataset for digital tracking.
Moreover, the establishment of the first fully automatic hub in the Middle East called "T-hub", brands like Tinext, which is an intelligent assistant startup for businesses and customers, and other new sister companies of Tipax in Fakher holding, are the signs of the implementation of those programs in the changing direction that I mentioned before.
We have to be geared toward digital technology and to stay as the business leader by localizing these technologies for Iran, the region, and in some cases for the entire postal and logistics industry.
What happened in sending and receiving methods in physical and virtual areas after Shedding skin in Postal industry. What is the Fakher holding’s policy in this regard?
I read an article from Forbes magazine sometimes ago, which showed that in a survey from senior executive transportation managers, 65 percent of them believe that this decade will be a renaissance in the supply chain, transport, and logistics.
At the first level, the whole circular process of the data from the touch points to the distribution and tracking of items during the transfer should be electronic.
On the second level, the work begins on the data itself. Data mining, artificial intelligence, and deep learning about items are one of the most important horizons of increased productivity in the logistics industry of the world.
In the Fakher Holding, experts in the fields of information science and data are focusing on the localization of these technologies and methods.
T-Hub is the first split-off system form “Afraz Payaneh Iranian” company. It is one of the sister companies in Fakher holding, which is responsible for setting up and managing postal distribution hubs.
Finally, the third level of this skin shedding or changes is actually the fourth industrial revolution. The presence of the Internet of Things and the development of Internet networks are on the cutting edge of science.
What strategies have become the top priority for businesses like Tipax in their business model?
The focus on the development of business communications from the simultaneous perspective of information and logistics is our main strategy. This is only achievable by creating more opportunities for the profitability of these businesses. Opportunities such as potential postal customers, the discovery of dark markets, the new services provided by these companies, and so on.
Moreover, more interaction with the international business environment is also our core strategy.
Our other strategy, as I said earlier, has been to focus on electronic businesses as well as other activities. Developing a distribution system for postal items, developing an e-commerce management system, and other programs in this regard are examples of these programs in our strategy.
In the postal sector, the sensitivity of the customer is more than other industries. what are strategies of Tipax in this regard?
I am born and raised in a postal family. The motto of Tipax indicates our sensitivity to the customer that my family and I are very determined about it. Our slogan was: "speed, accuracy, and security" and it is now “leave it to us”.
if you look carefully, all of these words are based on customer needs and demands, and our customer-oriented programs are based on these three principles.
Would you please tell us more about Tipax Company?
Tipax is almost 60 years old and is one of the most valuable brands in Iran. This brand has emerged as a courier system and point-to-point transportation in the logistics industry of Iran. Many international multibillion-dollar companies like DHL, FedEx, Ups, and TNT are active in this field. Yet, it’s interesting to know that Tipax is older than all of these brands!
Brand life is one of the most important brand value indices, yet Tipax does not want to boost its age and put it at its core. But is determined to improve its productivity through new solutions, and to play an effective role in restoring Iran's postal industry.