en

2020-05-13

Voice commerce

In the UK, one in ten households already owns either an Amazon Echo or a Google Home device. How close are we to entrusting our shopping lists to our digital assistants?

One tenth of UK households own a smart speaker, and this figure is projected to rise to 48 per cent by 2022, paving the way for voice-activated devices such as Amazon Echo and Google Home to become the next retail disruption. In fact, voice shopping is expected to be worth around £3.5bn by then.

According to data from OC&C Strategy Consultants, Amazon’s Echo is leading the way in voice commerce, with eight per cent of households owning one of these devices, compared to just two per cent with a Google Home device.

Currently, voice purchases are made with speed and convenience in mind – around 70 per cent of purchases are for a specific product, often a repeat order.

When browsing for items, Amazon offers recommendations based on popularity, price, deliverability etc. and 85 per cent of the time the recommendation is accepted. It is therefore in a brand’s interest to strive to become Amazon’s choice product – yet this is more easily said than done, as four-five per cent of Amazon’s “choice” products change daily due to stock or delivery speed issues.

Another hurdle to overcome in the voice retail sector is trust – at present, only 33 per cent of consumers trust in the personalised product selection of smart speakers and only 44 per cent believe they offer the best value.

Read More:Voice commerce is expected to be worth £3.5bn in just four short years

GET IN TOUCH

LETS START A JOURNEY

Main Office: Fakher Building , No.12, West Taban st., Nelson Mandela Boulevard, Tehran-Iran
Tel: +98 (21) 8867 8225
Email: info@fakher.ir
WELCOME TO A PLACE WHERE ALL NEW IDEAS ARE SIGNIFICANT
"The Other Way"
SCROLL DOWN TO CONTINUE
WHAT WE DO
WE ARE HERE TO INVEST IN BUSINESSES

Fakher Holding has been established with the aim of creating a business ecosystem in the specialized fields of post, logistics, e-commerce, manufacturing and trades. Our main goal is creation of new businesses in aforementioned fields and provide products and services in the context of those businesses. Beside creation of new job opportunities, Fakher holding task is creation of appropriate infrastructure, based on information Technology which will result to life welfare level upgrade. Our main strategy is to attract creative ideas, investors, advisers and experts. We endeavor to take solid step towards our mission to upgrade Iran’s economy and welfare.

ABOUT FAKHER
WE ARE A HOLDING AND INVESTMENT COMPANY

Fakher Holding has been established with the mission of formation and management of Fakher ecosystem and strategic management of her subsidiaries and affiliates. Fakher holding is determined to create new businesses and develop appropriate infrastructure, to form a comprehensive exchange of values among people, government and suppliers of goods and services.

HOLDING
INVESTMENT
Fakher Holding has been established with the mission of formation and management of Fakher ecosystem
We embrace new thoughts, concepts and ideas. Our value is to thrive, nourish and shape quality businesses and empower Fakher ecosystem.
WHO WE ARE

Fakher holding considers the organizational culture, as a sharable and transferable pattern. Special architecture of human resources, tailored to the goals of the Holding, directs realization of the new organizational concepts.

HR STRATEGY
• Attracting professional human resources
• Engagement
• Continuous staff training and development
• Knowledge management
• Focus on employee wellbeing
• Rewarding
• Employee relations
OUR CULTURE
Fakher Holding’s organizational culture is based on shared values such as creativity, entrepreneurship, coaching and social responsibility which influences the organization’s members’ manner and mindset.
+ 1
Projects under execution
+ 1
Number of attained businesses
+ 1k
Direct employment
+ 1k
Indirect employment
1
startups
11% Trades and Manufacturing 36% E-Commerce 53% Logistic
FAKHER HOLDING AT A GLANCE

ANNUAL REVIEW

GET IN TOUCH

LETS START A JOURNEY

Main Office: Fakher Building , No.12, West Taban st., Nelson Mandela Boulevard, Tehran-Iran
Tel: +98 (21) 8867 8225
Email: info@fakher.ir
2019 © Fakher Holding. All Rights Reserved.
01
WHAT WE DO

02
ABOUT FAKHER

03
WHO WE ARE

04
ANNUAL REVIEW

05
NEWS & EVENTS

06
CONTACT

LOADING